Great vacations start with unforgettable introductions
And unforgettable introductions can’t wait until check-in
I know you know the feeling — eyes glazed over while you’re supposed to be doing something important, a stupid grin plastered on your face — all because you know you’ll be on vacation soon.
Mentally, you’re already there: imagining that first sip of poolside frozen margarita as the sunshine melts your worries away. And your potential guests are no different.
The minute the word “vacation” enters the conversation, their minds are already in overdrive — planning, dreaming about, and anticipating their arrival.
All they need to do is fill in a few blank details, like where exactly they’ll be arriving to, for starters.
And if you want your property to be the answer they’re looking for, you have to give ‘em something to look forward to the moment they find out you exist.
Enter me! With the brand-spankin’ new welcome sequence and nurturing newsletters that’ll put your rentals front and center, so when decision time rolls around, there’s simply no other choice.
Hey, I’m Concetta!
And it’s my mission to take vacation rental emails from meh to mini-vacations in your inbox.
I’ll help you connect with your ideal guests through email marketing that builds lasting relationships — because real value goes far beyond simple discounts.
Why Vacation Rentals?
That part’s easy. Who doesn’t love being on vacation? And who doesn’t get sad when it’s all over? I haaate those post-vacation blues.
Bringing my email marketing expertise to the world of vacation rentals allows me to keep that vacation mindset all year long.
I love working in an industry that’s all about experiences — dreaming up the words that make a cozy cabin or beach house stand out and feel like the perfect escape is so much fun!
Value Beyond Discounts
Instead of focusing on discounts, which can sometimes devalue the experience, I create email content that inspires your subscribers to take the next step toward booking their dream vacation.
Is there something that makes your property unique? I’ll shout it from the rooftops until it becomes the reason they book.
Love adding personal touches that make guests feel like they’re your favorite child? I’ll help you lean into that golden-child energy without making the rest of the family jealous.
That’s not to say that discounts aren’t a great marketing tool. But there’s a time and a place for everything, and I’ll help you figure out where they’ll work best in your overall email marketing strategy.
Meanwhile, we’ll build an emotional connection with your subscribers that’ll turn them into loyal guests who recommend your place to everyone they talk to.
A Bit About Me (And How It Helps You)
If I’m not writing, I’m probably singing — music has been my passion since I was a kid, and I even recorded a country album in Nashville when I was younger. So what the heck does that have to do with copywriting? A lot, I promise!
Performing taught me how to tell a story that takes people on an emotional journey. In the words of my idol, Barbara Streisand, in my favorite movie, Funny Girl:
“I can make ‘em cry! I can make ‘em sigh! And I can make ‘em drool over your property like a popsicle in the middle of a heat wave.”
(Ok, I might have added in that last part.)
I’m also the friend that you come to when you’re feeling down and out because you know by the time we’re done, you’ll be laughing again and excited for what’s next. There’s nothing I love more than being a hype-girl for my friends, clients, and your future guests.
And that’s pretty much the same energy I bring to the emails I write. Just some words on a page? Never. I’m all about creating excitement and anticipation that makes people want to be a part of what you’re offering.
I’ve always been a lifelong learner, with multiple qualifications in the business, hospitality, and beauty industries.
When it comes to The Cheeky Pineapple, I make sure to stay on top of marketing trends and have taken copywriting, email marketing, and email management courses to sharpen my craft. Because it’s not just about clever words — you also need great strategy to see results.
When I travel, it’s usually to the US to spend time with my huge extended family. It’s a big part of why summer is my favorite season. You can’t beat a day at the beach or in the pool, followed by a delicious BBQ and roasting marshmallows under the stars.
But I also love exploring the UK (where I live now) with my husband and two amazing kids. Whether it’s going on little adventures, discovering new restaurants, or just enjoying a change of scenery, I get how valuable those experiences are. And that’s why I’m passionate about helping you create a brand that delivers that same excitement to your guests.
A Few Fun Facts
🎵 My music taste is all over the place. One minute, I'm belting out Barbra Streisand, the next I'm vibing to Chappell Roan, then headbanging to System of a Down, and ending with an MMMbop ala Hanson.
🍍 In case you haven’t noticed, I’m obsessed with pineapples. If I see a pineapple-themed piece of jewelry, clothing, or home decor, you can bet your bottom dollar it’s coming home with me.
🍹 My favorite (grown-up) beverage is a pina colada, followed closely by a strawberry margarita. Both frozen, obviously.
💛 My idea of paradise is a fridge full of ice-cold Snapple Lemon Iced Tea that never runs out and unlimited egg rolls. I can’t get either of them in the UK and, therefore, live in a perpetual state of unsatisfied cravings.
Let’s Make Your Emails a Whole Destination
The kind your subscribers look forward to visiting time and time again, and don’t leave before soaking up every last word.
Are ya ready to get started?